DREAM is the new #BeAnartist campaign showing the 2022 Fall-Winter collection. An exercise in magical realism shot alongside the photographer Michal Pudelka and inspired by the work of Guy Bourdin and his search to transcend reality.
DREAM is full of strength. It recreates fantastic and pictorial universes that explore the thin line between uniformity and individuality with a healthy dose of irony and exaggeration.
The photographer Michal Pudelka covers the female world in a surreal, almost dreamlike atmosphere. He takes his time to set the scenes, design the clothes and invent whimsical stories based on what he sees, lives and loves.
Contorted bodies in settings tinted with surrealist elements and bright colors in a campaign full of photos that call you to dream.
Classic photos in surrealist backdrops, loaded with mystery and sensuality without losing sight of the color that defines us so.