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Product design

The Product Design department comes up with every Etnia Barcelona collection by creating all types of frames: sun, acetate, metal, mixed, kids... We study trends to create new colour combinations, constantly analysing the collection to consider possible changes to existing models, new calibres, changes in colours and finishes, always in close contact with our European partners.


Image and Content

Etnia Barcelona is art, colour, light. It's Barcelona, it's culture, it's quality. It's all the people who make it possible and the Mediterranean culture that envelopes all of it. On the Image and Content team we tell stories. We give the collection terrific added value and transmit our values in each of the products that reach our end customers and which they identify with when they wear our glasses.


Sales & Marketing

The Sales and Marketing team is responsible for all commercial management, coordinating the entire team of brand representatives and distributors worldwide. We provide an objective view of the market and support the strategies of the Creative team to make the brand grow year after year.



On the Communication team, we're responsible for distributing the content of the brand through the appropriate channels. Our job is to ensure proper management at the worldwide level so that the message of Etnia Barcelona gets out to every corner of the world.


Customer Service

At Etnia Barcelona, our customers are our reason for being, they are our brand ambassadors. Our goal is to produce the best glasses in the world, so the opinion of our customers is paramount. From the Customer Service team we solve any and all problems in a personalised, rapid and intelligent way. In addition to satisfying, advising and ensuring proper management with respect to our warranties and orders.


Management control
& Legal

The Finance department plans, organises, directs and controls the company's financial resources effectively and efficiently. We maintain a fluid relationship with all the internal departments, as well as with suppliers and customers, which allows us to ensure that everything that happens in the company rigorously meets the legal, fiscal, accounting and budgetary requirements set for achieving our goals.



The Operations department is responsible for all logistical coordination of the company at the worldwide level. We coordinate management with our factories, and take care of purchases of raw materials and managing all the different suppliers. We ensure the reception and quality of our products, and provide efficient and quality post-sales service.



In the Production department, we make the dreams of the Design department come true. Industrialising the process, adding to the ergonomics and comfort of the glasses, or making them more aesthetically appealing. Our job is to improve existing products, always making sure they comply with regulations.



The IT department is responsible for managing the company's computer systems. We are responsible for providing and developing the technological tools necessary to optimise the processes and tasks of each department. Always on the cutting edge of new technologies, we innovate at the process and resource level so the Etnia Barcelona is always one step ahead in these areas, both in front of our customers and internally.



At Etnia Barcelona, people are the essence of our growth. In the People department, we encourage the personal and professional development of all our collaborators in a dynamic and challenging atmosphere that respects individuality. With this transformative spirit, we listen to, support and collaborate with people by designing the ideal organisation in which to achieve our dreams.



As managers at Etnia Barcelona, we inspire, motivate and develop our teams to foster personal and professional growth in an atmosphere of maximum communication and collaboration. We encourage creativity, innovation and passion as motors for achieving our goals efficiently.