One of those charmless working-class neighbourhoods that, in the '90s, started to attract the attention of creative minds. With them came the opening of the alternative art galleries and interesting businesses that have turned it into what it is today.


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In Shoreditch, today's empty wall is tomorrow's mural.
Neighbourhood industrial bays and shadowy side streets offer up a multitude of spaces waiting to be reinvented.


More than just a fascinating urban neighbourhood, it's a lifestyle.


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John Birchall is a hairdresser in Shoreditch


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Promise is a fashion blogger in Shoreditch


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Katia is a stylist from Shoreditch



John Birchall: John Birchall has been creating new looks for hair for over 20 years, for the last five years from his own salon in East London. John has worked with publications like Vogue, Harper's Bazaar, Ellen, L.A. Times, Cosmopolitan, The Times, Marie Claire, and with brands like Dove, Martini, ASOS and L'Oréal. His passion and love of hairstyling and beauty have convinced distinguished clients of the calibre of Céline Dion, Brad Pitt, Beyoncé, and the Spice Girls to put their hair in his hands.