The Everlasting Heritage
We are celebrating the first fifteen years of crafting the highest quality eyewear in Europe, however our company’s history goes back much further than that.
Fulgencio Ramo was the grandfather of the founder of Etnia Barcelona, and was the man who started the family’s passion for sunglasses. Fulgencio worked for years on the factory floor of a sunglasses company in Barcelona, until he was finally able to create his own factory in Poble Sec in the 50’s.
His two daughters came to help him every Saturday, they typed invoices, and nailed the rivets on the fronts of the glasses, learning about the trade. This discreet and hardworking man was imparting his own values to his daughters - those of discipline and sacrifice...
Every Sunday Fulgencio would come home with a bag of glasses that they had to clean for the coming week, and by gradually passing on his knowledge and enthusiasm to his daughters, he subsequently passed on the torch to the next generation.
In time a new company was born; this second generation designed, manufactured and distributed glasses to the whole of Spain, maintaining the family’s passion and dedication. This endeavor lasted until the end of the 90’s, when 17 year-old David Pellicer, Fulgencio’s grandson, started to work at the factory. With two generations worth of inherent values, and an abundance of acquired knowledge, fresh-faced David eagerly entered into the company, ready to create something new. Thus, Etnia Barcelona was born.
A Timeline Through History
This is a collection of archived images showing culturally relevant events throughout history, events that have affected Barcelona. Starting with the 20’s when Fulgencio Ramo was born, we will take you right up until the end of the century when David Pellicer came to work in the family’s company - the start of Etnia Barcelona as we know it. This is what we grew up with, this is our inspiration, this is our history.
The twenties saw a creative boom in Barcelona, and it was a golden era for exciting artistic movements such as modernism. The industrial revolution gave art forms the tools they needed to grow, and the result was artistic and architectural visions without limits – nothing was impossible. Gaudi was one of the main figures of this movement; he flooded the city with masterpieces that are still relevant and revered today. Industry met art, nature met architecture, and in 1929 Barcelona hosted ‘La Exposición Internacional’ giving the city international acclaim.
Barcelona’s International Exhibition from 1929
Park Güell & Sant Pau’s Hospital
Barcelona’s International Exhibition & The Mies van der Rohe Chair
Hard Times Ahead,
The 30s to 50s
With the new avant-garde artists, a marked intellectual growth took place in the city. This was one of Spain’s most creatively potent artistic moments, driven by the second World War and the Spanish civil war, however, a new dictatorship was imposed. Barcelona was the last city to surrender, but this still lead to dark times in Catalonia, with its own language being prohibited, and with endless cultural restrictions stunting its sense of expression and creativity.
Barcelona’s International Exhibition from 1929
Pablo Picasso’s Guernica
Barcelona bombed during WWII
Salvador Dalí & Gala return to Spain
Times Are Changing,
Once the War was over Spain’s economy began to revive itself, and many doors were opened, including those to foreign shores. With this came a new breath of life, the art and culture scene that had been lying dormant was revitalized – suddenly we became international, and consumerism and class power became relevant. It was around this time that television and blockbuster films triumphed in Barcelona, KLEIN patented blue, man made his first steps on the moon and the Beatles played for the first time in Catalonia’s capital.
The Beatles land in Barcelona
The Picasso Museum at Barcelona & The Seat 600
The Moonlanding by Apolo XI
A World In Transition,
The 1970’s marked an important point for both Spanish and Catalans alike; the dictatorship was overthrown. This was a time of great progress and expectations. They held the rst demographic elections and dreamt of the Spanish transition. International in uences where emerging and Spanish national architects were starting to set the benchmark for the rest of Europe. This general post-war lib- eration of societies became evident in the global art scene, with transgressive content becoming common, as seen in the work of Nobuyoshi Araki, a Japanese photographer whose images depict highly erotic scenes.
A photograph by Nobuyoshi Araki
Apple released the Apple II
Cruyff started his legacy at the F.C. Barcelona
Woody Allen releases ‘‘Annie Hall’’
A New Chance,
The 1980’s saw monumental changes worldwide, and Barcelona definitely wasn’t left behind. People used fashion as their flag of individuality, with many diverse movements such as punk, glam, and skins emerging all over the city. Football Club Barcelona’s success reinforced Catalonia’s sense of national pride, and it gained worldwide interest with its performances and star players – our capital was becoming a global force. Steve McCurry’s photograph of the Afghan girl brought about the importance of street art and big stars such as Bob Marley were coming to the city.
Keith Haring in Barcelona
Fall of The Berlin Wall
‘‘Afghan Girl’’ by Steve McCurry
A painting by Jean-Michel Basquiat
A Bright Future,
The European Union was formed and we entered into a part of the larger global community. In the 90’s the city saw a huge transformation, making it what it is today. We saw the cleaning up and consolidation of the coastline, a feature which is now one of Barcelona’s most unique characteristics. The 92 Olympics could be attributed to be a major turning point, the point when the city became a major international metropolis, and, whilst not turning its back on the past, it really started to look to the future.
‘‘The Face’’ by Lichtenstein
The European Union was formed & Barcelona’s MACBA was finished
‘‘Cobi’’, the official mascot of Barcelona’s olympic games
The Twenty First Century, Etnia Barcelona is born
Etnia Barcelona was born from the mind of David Pellicer, a man who spent his childhood surrounded by glasses. David grew up playing in his parents’ factory while developing his knowledge and taste on the topic from an early age.
Two Thousand & One;
David introduced color into an accessory that had always been brown or black. Red or yellow sunglasses didn’t exist before then, nor did glasses that combined two or three colors.
When deciding that he wanted to start his own company, David knew that he did not just want to manufacture glasses, but he wanted to leave a mark - to create a brand. He finished his first collection whilst still living with his grandfather, Fulgencio Ramo, who congratulated him on his designs and his modern frames, and for this incorporation of color into an industry that had never seen it before.
David’s brand focuses on the idea of being free, being human, being multi-ethnic and cultured. It boasts bold designs for all types of people, never before seen colorways that emphasize the personality within individual faces, and has had cost adjustments that give the company a competitive edge.
Pellicer’s family have a tradition of high quality manufacturing standards, and this remains fundamental, and is evident in all the glasses that come out of the Etnia Barcelona factory. David Pellicer has led the company from the forefront of the design department, using all his families’ advice on how to make intelligent and qualitative decisions, and to pay special attention to detail.
With three generations worth of expertise, gained over the course of more than 70 years, this family legacy, refined by and renowned for its dedication, its passion and its efforts, is now a worldwide driving force in the sunglasses industry in the form of Etnia Barcelona.